How Top Brands Use Product Recommendations to Increase Engagement (Amazon, Netflix & Spotify Examples)
Let’s be honest, we’ve all been there. You finish a show on Netflix, and boom! There’s another one perfectly lined up that you just know you’ll love. Or you’re browsing Amazon, and suddenly, a product pops up that you didn’t even realize you needed, but now you can’t live without. And don’t even get me started on Spotify’s “Discover Weekly” – it’s like magic, right? Well, it’s not magic, folks. It’s the incredible power of AI product recommendations at play, and these big brands are taking it to a whole new level. They’re not just guessing anymore; they’re practically mind-readers , using super-smart tech to make sure you stick around, find what you love, and maybe even buy a little something extra. And guess what? Your Shopify store can tap into this same power! These companies, like Amazon, Netflix, and Spotify , are masters at using advanced recommendation systems . They’ve moved way past simple “if you liked this, you’ll l...